Introducing Supercurious

Why Supercurious?

We believe it’s not the people who have all the answers that make the world greater, but those who ask the right questions. Curiosity is the most potent stimulant for better thinking, bigger ideas and greater outcomes. So, Supercurious is more than a name, it’s a mindset, an attitude, and an approach. It’s an entirely new model. It’s about unleashing the power of curiosity to help our clients break new ground and find new pathways forward. It’s about moving from imagination to implementation at speed, whatever the challenge.

What’s new?

While we remain 100% independent with our original team at the core, this is so much more than a rebrand. We are expanding our capabilities, extending our footprint and injecting new talent. We’ve appointed global creative leader Kevin Roberts (formerly Worldwide CEO at Saatchi & Saatchi) as Chair, and expanded into Melbourne, Sydney and Brisbane. Two of Australia’s leading strategy consultants, Paul Hoskins and Nick Davis (former MDs of Interbrand and Landor), will lead a dedicated innovation offering. Inspired by curiosity and powered by creativity, our expanded capabilities will now cut across the fields of business strategy, innovation, brand, technology, communication, and performance media.

We value the connections and relationships we have formed since Coordinate was started 18 years ago and are grateful for all the support we have received.
We hope you join us on this next stage as Supercurious, and our mission to help brands realise their greatest ambitions.

Stay curious,
Jamie, Warren, the Partners and the Supercurious team.