Why did the USA get Supercurious?

Australians are connected to the United States of America in so many ways, and Supercurious is excited to bring more of the adventure, luxury, exploration and innovation to Australian shores that the USA has to offer.

It all started when Clinton White, Marketing Director for Brand USA, Australia and New Zealand began searching for a strategic creative agency that would bring something different to the way the USA was promoted as a travel destination for Australians. With a focus on luxury travel and sports entertainment, his extensive search brought him our way.

“From the very first meeting and creative presentation we knew we had made a stellar choice,” Clinton said.

“The depth and breadth of fresh ideas that were presented by the Supercurious team went above and beyond what we expected. With so many options and ideas that we hadn’t thought of, it actually took us some time to short list what we wanted to pursue further. We can’t wait to share what’s in store”.

Managing Partner at Supercurious Brisbane, Mark Gregory, said “We couldn’t be more delighted that Brand USA is the foundation client for Supercurious, Brisbane. It goes without saying that the entire team couldn’t be more delighted to work on an established global brand with such exciting potential and equally a great client”.

“In fact, we are honoured to be working on some very exciting briefs, which gives us the opportunity to work directly with iconic global and local brands on behalf of Brand USA. Soon we hope to share details about some of the initiatives going through the final stages of approvals with all relevant partners and Brand USA”.

Over the coming months, the Supercurious and Brand USA teams will announce further details as these projects are taken to market later in the year.